Recently I read an interesting article in time magazine, spoke about how advertising agencies are now developing and marketing their own brands and products.
It seems that a number of agencies have - developed overseas or development - are their own brands and see you on the market. In some cases forging agencies also partnerships with customers to do.
I think this is a great thing for agencies as I think the biggest mistake the person or agency can make an advertisement, is to think that you show only the production business to do.
It is easy to recognize, an agency that makes only show – are usually all about the display to make really different and 'Out there', not so much about the brand and what it is. I think that agencies should be about generating ideas to build brands and push products or services.
When the BoilerRoom we have developed our own product (mybagtag.com.au) and my clients often ask me about it. Show wondering whether I have no business experience and then come to realize that we do only as the Agency about the traditional agency model go.
After our brand means we can cover a whole new level for our customers. We know what it is, our own warehouses in the balance sheet as an asset just like you have. We also know, as it is to have my money on the line and how it is with the think creatively if it endangers money.
I think the Agency benefits from this experience as well as to focus - an other source of income and more creative outlet in which ideas with a business not only ad driven driven.
The creative team loves because you get ideas for the client to develop, which happens, so to us it the misunderstood any bad review or risks.
There is also an understanding of the market from the coal face. We get to talk shows around the world to retailers, participation in international retail. So I get an understanding of what you are looking and a sense of what is happening on the market directly from the mouth of the horse - so to speak.
I think agencies should more their own products to develop and have fun doing it. This line of creative thinking can lead alternative pricing and performance-related remuneration systems with existing clients. It can be also a "provocation" (to generate alternative ideas concept d ' bono in lateral thinking) that will lead toward a variety of ideas the Agency can harvest.
Make your own brand to develop. You then sell it in a few bars and then slam - where it will be a six pack on the Conference table, a brand, that you to a brewery - marketing. Now would be win business without a pitch.
Our Bagtag brand is spread across the south pacific, United States, United Kingdom, Canada, Caribbean, Mexico now in Australia New Zealand, and is constantly being expanded. More importantly, as the source of income is know, we have won as an agency in the development of the idea and take it on the market. Sales is, of course, well though.
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