Why marketers are nervous of change

Current demand is based on what consumers do or what you go deeds rather than what to do. But despite this I think, at the end of the day most travel marketers of change and at the top of it are nervous. You want predictability and if you look around you they see everywhere guaranteed.

Without a few notable exceptions, most of the players on the market follow each other's and/or respond to each of the other behavior rather than venture into the future by secure a good idea with the consumer in mind. Getting into the advertising and marketing industry of clients to agencies to get good ideas. But really out of the box to break, I think it is the exception, but as the standard that makes the idea is really different.

I just got back from participation in trade fairs in London and New York and found the differences appear in the two and in fact the two markets quite interesting.

At the London show we sold the brand 'My Bagtags' (mybagtags.com.au) did really well and it seems that the people in the United Kingdom the idea, a new product or brand love and are ready to support themselves and their faith by you your money where your mouth is.

This is found where gravitierte towards products and brands that were demonstrated and the purchase was the buyer more about guaranteed consumer demand a contrast to what we in the United States, and just the price go down through the supply chain.

I've always believed that at the top of the change key to long-term success in the business is when you get right regardless of whether you are a challenger or incumbent it.

How many different makes and models of cars have side vents for the engine, so you look athletic or air intake on the hood to everyone show that it a turbo engine. How many colors we really buy and the shapes are really different. The Bank offers are really the same or are different? Now, the energy market has opened up has, among the players really driven which change or done something else?

A great Adam said "we are so busy with measurement of public opinion, we forget that our task is to make it" (Bernbach) true creativity I think comes from things do or imagining things that have not done have been and then and to do.

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